WHAT IS THE TIP?
💡 Research shows that approximately two-thirds of candidates apply to jobs from a mobile device. To ensure you attract the best talent, your application form should be designed with the mobile user in mind; focusing on streamlining the application process, optimising content for small screens and using technology that enhances the mobile experience..
Implement Responsive Design
💡 Ensure your career site and application forms automatically adapt their layout to different screen sizes (smartphones, tablets, etc.) for a seamless user experience.
📌 Pro Tip: Put your EVP front and centre with Oleeo’s mobile responsive Career Sites.
Optimise Job Descriptions
💡 Mobile users tend to skim content, so structure your job postings for easy reading.
- Use concise, impactful language.
- Utilise short paragraphs and bullet points to highlight key information, responsibilities and qualifications.
- Front-load important details like job titles, location, salary and key requirements.
- Avoid jargon and excessive text.
📌 Pro Tip: Check out Oleeo’s VacancyIQ to keep your job postings engaging and easy to follow on a smaller screen.
Simplify Application Forms
💡 Lengthy forms are a major turn-off on mobile devices.
- Collect only essential information in the initial stage.
- Use auto-fill options, or CV/Resume parsing technology, to populate common data from a candidate's document or profile.
- Integrate "Apply with Indeed" to allow one-click applications using existing professional profiles.
- Avoid capturing information within a table. Use a single-column layout for easy, one-directional scrolling.
- Minimise clicks and embrace touch friendly elements, such as radio buttons, if there are only a few responses, versus a drop down list.
- Avoid requiring lengthy free text responses that are impractical on a smaller screen.
Streamline Communication
💡 Leverage mobile-friendly communication channels such as SMS/texts or 2 Way Communication for quick updates.
Test Across Devices
💡 Regularly test your application process on various mobile devices (iOS and Android) to identify and fix any usability issues before candidates encounter them.
😊 Do you have a tip for ensuring a mobile friendly application process?
BENEFITS
- Attract a Wider and Larger Candidate Pool.
- Enhance the Candidate Experience and Employer Brand.
- Increase Application Completion Rates.
- Improve Recruitment Efficiency and Lower Advertising Costs.
CONSIDERATIONS
Any form or platforms updates should be reviewed in line with the organisations accessibility requirements.
COSTS
Some feature recommendations are add on products. Please reach out to your Customer Success or Commercial Manager for more info.
NEXT STEPS
Speak to your Customer Success Manager
ADDITIONAL INFORMATION:
