WHAT IS INTELLIGENT WRITING?
Diversity and compliance is more important than ever for recruiters. A strong body of research shows that women do not respond to job descriptions that are overly masculine in wording. Conversely, feminine and neutral words are appealing to all genders.
WHAT DOES IT DO?
- The tool enables system users and hiring managers who write job or event descriptions and adverts to de-bias the content to engage and attract more female candidates.
HOW DOES IT WORK?
- When activated the tool identifies gender biased words and suggests replacements for masculine words that are known to deter female candidates from applying for your jobs or events.
- The tool also tracks word replacements and informs the user when the text has been ‘neutralised’ or de-biased and is ready for publishing.
CONSIDERATIONS
Currently only flags words and not phrases.
NEXT STEPS
Speak to your Customer Success or Commercial Manager for any additional information.
COSTS
Please speak to your Commercial Manager for further information.
ADDITIONAL INFORMATION
