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Cognitive dissonance is the psychology behind recruiter burnout when your values and behaviors are conflicted.

Cognitive dissonance. It’s a phrase you might have heard, but what does it really mean? In simple terms, cognitive dissonance is the mental discomfort we feel when holding conflicting beliefs, values, or attitudes. Imagine believing you’re a kind person, but then snapping at a colleague – that internal conflict creates dissonance. In the context of hiring, this phenomenon affects both candidates and recruiters, often leading to frustration and burnout. But could AI be the solution?

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